دانلود کتاب Good Is the New Cool Guide to Meaningful Marketing 2025

Good Is the New Cool: Guide to Meaningful Marketing by Afdhel Aziz and Bobby Jones is a forthcoming book that explores how brands can thrive by embracing purpose-driven strategies in the era of conscious capitalism. This guide delves into how brands can authentically discover and deploy their social purpose in ways that drive brand love and financial growth. The authors present seven steps of meaningful marketing, including “Think Citizens Not Consumers,” “Solve Problems from the Everyday to the Epic,” and “People are the New Media,” offering a roadmap for brands to engage with conscious consumers effectively.

The book also examines collaborations between brands and nonprofits, illustrating how such partnerships can be both profitable and socially beneficial. By featuring case studies from purpose-driven pioneers like TOMS, the Honest Company, and Chobani, as well as household names like Oreo and Brand Jordan, the authors demonstrate how aligning with values-driven creators can lead to impactful marketing. Good Is the New Cool is positioned as an essential read for forward-thinking business leaders seeking to adapt to the evolving landscape of consumer expectations and to market in a more meaningful way¹.