In Moral Ambition (2025), Rutger Bregman explores how individuals can align their personal success with global impact. He argues that moral ambition—using one’s talents, resources, and opportunities to solve pressing global issues—is not only possible but necessary in today’s world. Drawing on historical examples and modern case studies, Bregman shows how people can break free from narrow careerism and aim for broader ethical goals, urging readers to redefine success in moral terms.

Bregman emphasizes that moral ambition is a mindset anyone can adopt, not just activists or billionaires. Through accessible language and compelling stories, Rutger Bregman encourages readers to act with purpose and courage, proposing a future where doing good is both aspirational and achievable. He challenges us to think beyond personal gain and to integrate moral clarity into our professional and personal lives¹.