Solopreneur Business For Dummies by Joe Rando (with Carly Ries) is a guide designed for anyone who wants to build, run, and grow a one-person business. Joe Rando explains how solopreneurs differ from traditional entrepreneurs by focusing on businesses that support their lifestyle rather than scaling at all costs. The book covers essentials such as business planning, financial management, sales and marketing, choosing tech tools, and avoiding burnout. It also emphasizes creating a support network for guidance, emotional backing, and opportunities.

Joe Rando introduces the “Solopreneur Success Cycle,” a framework with multiple phases and steps that guide one-person business owners through getting started, executing and learning, refining or reimagining, and then adjusting their strategies. He offers tips on defining clear goals (including what he calls “step zero”), aligning business with personal values, working efficiently without feeling overwhelmed, niching down, setting boundaries, and using automation or outsourcing smartly. The aim is to help solopreneurs create sustainable businesses that align with their life goals rather than just chasing growth¹.